Using social media can be overwhelming. That’s precisely why you need a social media action plan and a content marketing calendar. How are you going to mix social media in with your overall marketing strategy? You must understand that marketing works best when you have a few strategies complimenting each other and working together. The number one reason why you need to put together an action plan is because, your ideal customers are searching for you on-line. For example: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose weight without dieting and have a better relationship with food.